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“Misleading” Saab TV biofuel ad yanked in UK

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Saab BioPower
click for high-res gallery

A TV ad for Saab BioPower was yanked off the air in the UK for tying bioethanol to reduced carbon output. According to the UK’s Advertising Standards Agency, Saab’s “Release Me” commercial (watch it below the fold) incorrectly states that using bioethanol-capable cars reduces your carbon footprint. The ad said carbon is reduced thirty percent when you drive with bioethanol. Unfortunately for Saad, it’s closer to carbon neutral if you measure from seed to tail pipe. However misleading the ad campagn, I think the “more horsepower and a smaller carbon footprint” idea is very compelling.

Gallery: Brisbane Motor Show: Saab E85 BioPower

Gallery: Detroit 2008: Saab 9-4X BioPower Concept

[Source: Telegraph via Crash.Net, AOL Lifestyle]

 

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Original post by Lascelles Linton

This entry was posted on Wednesday, December 31st, 1969 at 6:00 pm and is filed under JettaRace, JettaTdiCup, tdi cup, topkick, tax credit, video, TV, Saab. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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